Aaron Wood and John Ward talk about he wild world of designing the cover of your book. Aaron is a war-maker and experienced designer; and John Ward is a freelance illustrator specializing in e-book covers. Google+’s infrastructure gave us a few hiccups, but here’s what we covered on this episode of The Books & Beer Hangout:
- Whether or not covers matter in a world dominated by ebooks
- How to capture the attention of a would-be reader with a tiny thumbnail
- What’s more important: the title or the cover art?
- How to make a great first impression with your book’s cover
- Why so many authors and publishers do a bad job with the title on a cover
- The process of coming up with a good concept for the cover
- Why you should never EVER use Poser
- Two examples of great, simple covers: one classic and one new
- Current trends and themes in book covers today
- How authors can find the right cover designer for their book
- What authors should have ready when approaching a cover designer
- What every author wants to know: how much will it cost to hire a cover designer?
- Two tips you need to know before trying to create a cover on your own without hiring a pro
More than a few resources were referenced, including:
- Places to get reasonably priced fonts
- Greatest Book Covers of All Time
- Learning vicariously through others:
And there was the obligatory drinking of beers. Jeff had a Lost Abbey’s Judgement Day, and Evo enjoyed a He’brew Hop Manna . Aaron drank water, and you really don’t want to know what John drank. [shudder]
The Books & Beer Hangout is broadcast live every Thursday night at 6P/9E as a Google+ Hangout on Air and on YouTube Live! Circle ePublish Unum on Google+ to watch live, and to join The Books & Beer Hangover right after the show to chat with hosts and participants live!