eBook Pricing & Exclusive Distribution | Books & Beer

Sale now on by Martin Deutsch

Sale now on by Martin Deutsch

Brand Gamblin and Ed Robertson help us cover the heavy topic of ebook pricing. Both have extensive experience with Amazon and Kindle select. Here’s the ground we covered on this episode of The Books & Beer Hangout:

  • What’s the right price for an ebook?
  • Acceptable price ranges for different genres
  • Changing prices for ebooks over time.
  • Why ebooks are priced differently from print books
  • Smart pricing strategies for series of books
  • Establishing your own price point as an author
  • Understanding Amazon’s popularity algorithm
  • How free book giveaways can boost your book’s value
  • Why the Amazon system is hard to game
  • How to use Kindle Select to boost your sales ranking
  • Tactics for finding success with exclusive distribution partners
  • Who should control the price of ebooks
  • The realities of pricing dozens — or hundreds — of titles in a dynamic environment
  • Pricing advice for new authors vs established authors.

And there was the obligatory drinking of beers. Tonight’s choices: Negro Modelo, Boulevard’s Collaboration No. 2 and Deviant Dales by Oskar Blues.

The Books & Beer Hangout is broadcast live every Thursday night at 6P/9E as a Google+ Hangout on Air and on YouTube Live! Circle ePublish Unum on Google+ to watch live, and to join The Books & Beer Hangover right after the show to chat with hosts and participants live!

Can’t see the video embedded above? Download the video or watch it on YouTube.

Do all the bad books on Amazon.com hurt anyone?

Say Hello to Garfield:-) by Kasia

Say Hello to Garfield:-) by Kasia

The good news is that digital publishing tools make it easy for nearly anyone to sell their ebooks in online marketplaces.

The bad news is that an awful lot of that work just isn’t very good. At any price.

Maybe they weren’t well edited (if at all), maybe they weren’t well formatted, maybe the description was poor… and maybe the author just wasn’t that talented to start with.

Does it matter that these bad books wind up on Amazon.com and other marketplaces? After all, who is it hurting? And isn’t the burden on the purchaser?

Many would argue the marketplace has rating and social sharing tools to help people identify good content from bad. Other people say Garbage In, Garbage Out, and authors should keep their material off the major marketplaces unless it has some quality behind it.

Evo and Jeff tackle this question on their Isn’t Rocket Surgery video show – Are bad books hurting the world of ebooks?

We know this is a topic where opinions are strong and emotions run high.  What do think? When is “good enough” really good enough? And how do you know when you’ve reached that point, authors? We’d love to hear from you in the comments below.

Amazon’s @Author provides digital authors incredible fan access

A student raising a hand to ask a question at ...

Image via Wikipedia

Authors who are hoping to go digital but never have to interact with their fans got some bad news from Amazon.com last week. They are creating a way for readers to ask questions about specific passages in the books they are reading:

The new program, called @author, lets Kindle users highlight a passage and then ask the author a question about it via their Amazon author page or Twitter. Only questions as long as 100 characters can be asked from within the e-book itself, but more in-depth curiosities can be posted to the author’s official page on Amazon.

Of course, only a handful of questions will actually be answered directly by authors, but other readers are free to chime in and offer their take. If the writer does respond, readers will be notified by email.

via E-Books Get More Interactive With Amazon’s New Author Q&A Feature.

Authors who ignore the feature could find themselves entirely left out of incredible discussions around their work, and missing a fantastic opportunity to connect with readers and turn them into fans.

Savvy authors can use this as not only a nice way to give a reader a thrill by talking with them, but also a source of invaluable insight into what characters, plot points, ideas, and passages are making an impact. This could be a gold mine of information and a powerful way to build a fanbase that helps promote your work to others.

This is just getting rolling, but you can see notices of participating authors on Amazon’s @Author Twitter account.

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The scary, exciting, sausagey opportunities of publishing digital

PE - Printing Press MTA_1039

Image by Metro Transportation Library and Archive via Flickr

It’s written. It’s edited. It looks great. Now what?

It’s time for that behind-the-scenes tour at the sausage factory you’ve been avoiding. Long gone are the days when you could leave this mess to “the professionals”. We call it digital PUBLISHING for a reason. Time to unleash your baby to the wild. Hope you taught her to swim.

In the world of digital publishing, the term “publishing” has a simple meaning: getting your work in front of an audience. Very few people will find it buried on a shelf with thousands of other titles, but nobody will find it sitting on your hard drive.

But don’t fret. There exists nearly unlimited channels and platforms to take your digital books to the masses. Some you probably know. Many you probably don’t. And too many to write about here, because new marketplaces and ecosystems are launching almost every single day. Even the big publishers are coming around, tossing out their own ideas pools for you to splash around in.

Encouraged? You should be. It’s a great time to be a digitally published author. You know, just like everyone else. For many authors, all these new properties will just be one more place where their book is listed but never sells. That’s a sad truth, but it doesn’t have to be YOUR truth. With a little guidance, loads of understanding and a solid and well established plan, you can position yourself better than the rest.

And here’s the best news of all: you get to be creative again! Because there isn’t a one-size-fits-all approach to publishing. New marketplaces require new innovation. New risk-takers. And a new approach to finding success. You can learn much from those that came before, but there’s plenty of room on the bleeding edge. Welcome to digital publishing. It’s about to get interesting.

Publishing is the third phase of our Digital Publishing Lifecycle. We’re covering a different phase each day, and welcome your thoughts and input.

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