Keep people talking by constantly reinventing yourself as an author | Books & Beer

grammar-popYou may know Mignon Fogarty as the Grammar Girl. After all, she’s been giving away free content each and every week for seven years and was lucky enough to get on Oprah. And she’s just getting started. But Mignon is facing a very real reality many authors will ultimately face — how to you keep yourself relevant and top-of-mind for your readers when it’s been over a year since you published a book?

The answer: lots of ways. In this 15-minute-long episode of The Books & Beer Hangout, Mignon covers several ways she keeps her huge audience pool well cared for, like podcasting, blogging, social media updates, and a whole lot more.

Most exciting is her foray into game development, and is looking forward to the release of Grammar Pop on the iPad platform just a few short weeks. If you listen to her describe the process, you’ll probably find it familiar. Turns out publishing a game for tablets isn’t all that much different than publishing a book. Go figure.

So whether you consider yourself an author, a publisher, a marketer or an entrepreneur, Mignon will have something interesting for you to take away. And you’ll probably wonder where she finds the time to get all this stuff done!

And there was the obligatory drinking of beers. Evo enjoyed a Frog’s Breath by Coronado Brewing Company, while Jeff imbibed a Hoptimum Imperial IPA by Sierra Nevada. Mignon drank water. Rookie.


The Books & Beer Hangout is broadcast as a Google+ Hangout on Air and on YouTube Live! Circle ePublish Unum on Google+ to watch live, and to join The Books & Beer Hangover right after the show to chat with hosts and participants live!

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Choose Your Own Digital Publishing Adventure | Books & Beer

CYOABCOur guest, Tim Coe, is a Chicago-based accidental writer of interactive genre fiction. Interactive, in that his readers decide what happens next in the story. Today, he’s leveraging a Google+ community to power the overall experience, and is building a powerful connection with his audience.

Tim has learned some interesting things along the way, as it’s not  easy to give the audience real and meaningful choices, yet keep the story from going off the rails. Tim is also still trying to figure out what’s next in his own adventure in getting these books published. We offered up a couple of ideas, and maybe you’ll have some of your own when you listen to this sixteen minute episode of The Books and Beer Hangout.

Of course, no show would be complete without some tasty craft beer. Tim enjoyed a Revolution Repo Man Rye Stout, Jeff returned to a BooBoo Squad Gut Shot Stout, and Evo found another Knee Deep Simtra Triple IPA. Cheers!

The Books & Beer Hangout is broadcast as a Google+ Hangout on Air and on YouTube Live! Circle ePublish Unum on Google+ to watch live, and to join The Books & Beer Hangover right after the show to chat with hosts and participants live!

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Keeping it Simple – Writing with Markdown | Books & Beer

Markdown markup languagePatrick McLean likes to keep things simple. He’s been a writer for a long time, tried many writing tools, and publishes his work in a variety of mediums. Lately he has been pushing back on the complexity all of that brings with the simplicity of Markdown. Markdown is a simple, plain-text language that can help writers remove distractions, make it easier to use their content on multiple platforms, and maybe even get more productive. Patrick shares his considerable love of Markdown, and has some tips for people who want to dive in. Here’s what you’ll find in 15 minute so this episode of The Books & Beer Hangout:

  • Why writing in plain-text can simplify your work.
  • Why you should worry more about the content than the structure as you write.
  • The flexibility of being able to easily export your content to any other program.
  • How Markdown files are similar to ebook files, and why that’s helpful.
  • Why an ebook development environment is more valuable than a fancy layout program.
  • Value of putting all your writing into one format.
  • Tips and tools on getting started with Markdown.

And there was the obligatory drinking of beers. Tonight’s choices: Evo had a Firestone Walker XVI, while Jeff went with a classic Dale’s Pale Ale. Patrick was feeling a bit fruity and switched things up with a vodka cranberry.

Some of the links Patrick mentioned:

The Books & Beer Hangout is broadcast as a Google+ Hangout on Air and on YouTube Live! Circle ePublish Unum on Google+ to watch live, and to join The Books & Beer Hangover right after the show to chat with hosts and participants live!

Can’t see the video embedded above? Download the video or watch it on YouTube.

Going Beyond the Written Word | Books & Beer

Jeffrey Powers runs Geekazine and a pile of other “azine” properties. He’s a videographer, interviewer, podcaster and content creator that’s found an interesting creative outlet in all things digital media. He’s got some great ideas that should-be authors would do well to adopt, and he shares them with us on this 15-minute episode of The Books & Beer Hangout.


And there was the obligatory drinking of beers. Tonight’s choices: Goose Island Summertime, a Stone Enjoy By IPA (5.17.13), and an Old Chub by Oskar Blues. Tasty!

The Books & Beer Hangout is broadcast as a Google+ Hangout on Air and on YouTube Live! Circle ePublish Unum on Google+ to watch live, and to join The Books & Beer Hangover right after the show to chat with hosts and participants live!

Can’t see the video embedded above? Download the video or watch it on YouTube.

From Writer to Author — A Work In Progress | Books & Beer

imageIs writing without publishing worth the effort? Should publishing — for a fee — be the ultimate goal of all writers? Or is the concept of publishing changing, allowing for more models than creating a book that someone can only purchase? Adam Boenig joins us to discuss just that, in this interactive fifteen minute episode of The Books & Beer Hangout. Here’s what you’ll get:

  • Why Adam is more focused on writing than publishing
  • How to publish… without publishing as you may define it
  • Alternative publishing venues for those not quite ready to charge for their work
  • How to leverage Wattpad to build your audience base — and career
  • When a major marketplace fits into the publishing equation
  • The value of building a vast content library that you can publish later
  • Building a back catalog with a blog, Google+ and other services
  • Creating a network of collaborators and contributors that can help you publish later
  • The danger of publishing too quickly
  • For some examples of Adam’s work, check out the blog that features his writing, his Chaotic Motion page on Google+, and his YouTube channel!

And there was the obligatory drinking of beers. Tonight’s choices: Shiner’s Black Lager, Mr. Pineapple from San Tan, and the Cascara Quad from New Belgium’s Lips of Faith series.

The Books & Beer Hangout is broadcast as a Google+ Hangout on Air and on YouTube Live! Circle ePublish Unum on Google+ to watch live, and to join The Books & Beer Hangover right after the show to chat with hosts and participants live!

Can’t see the video embedded above? Download the video or watch it on YouTube.

Survival Tactics for Shipwrecked Authors | Books & Beer

shipwrecked-authorKimberly Chapman is a shipwrecked author. Her previous publisher is no longer in business, and she finds herself suddenly an indie author, figuring out the world of self-publishing. Sound familiar? Probably. And she has some lessons to pass along to the rest of you. Here’s what you’ll find in 15 minute so this episode of The Books & Beer Hangout:

  • Why not all traditional publishing deals are created equal. Or even good.
  • The good parts of traditional publishing, and how we can recreate it in an indie world
  • The better parts of indie publishing, and how they beat traditional publishing
  • But you’ll have to pay, indie author–Kimberly will tell you how much
  • Balancing the risk with the reward, when it’s all on your shoulders
  • Why you can and must professionally publish as an indie author
  • Avoid “fredited” at all costs and pay for a professional editor
  • Finding innovative ways to market your book
  • Tips on taking the plunge into indie publishing for those who’ve been on the other side

And there was the obligatory drinking of beers. Tonight’s choices: Mother Road’s Roadside American Ale and Epic Brewing’s Big Bad Baptist. The puppet had a Sweet Action by Sixpoint.

The Books & Beer Hangout is broadcast as a Google+ Hangout on Air and on YouTube Live! Circle ePublish Unum on Google+ to watch live, and to join The Books & Beer Hangover right after the show to chat with hosts and participants live!

Can’t see the video embedded above? Download the video or watch it on YouTube.