No More Boring Book Videos: YouTube Strategies for Authors | Books & Beer

BooktuberVideo most certainly did not kill the author star, and Caleb J. Ross is living proof. He writes what he calls domestic grotesque fiction (I’d call it magical realism, but I think I like his phrase better). But more importantly, he’s a master booktuber and uses YouTube to market his writing career in rather unconventional ways.

And if that doesn’t intrigue you enough, here are the items we covered in 15 minutes on this episode of The Books & Beer Hangout:

  • How the visual medium mixes nicely with the written word
  • The art marketing without adding marketing elements to your video
  • Why communicating should be your primary goal
  • The fact that writing a book isn’t special enough
  • The power of becoming an authority in your subject
  • A quick snapshot of the wide and varied booktuber ecosystem
  • How to use YouTube to expand your brand beyond your book
  • What video tactics have worked the best for Caleb
  • The engagement you, the producer, need to have to interact with your audience
  • What if you’re an author who just wants to write?
  • Caleb’s ideas on what’s next, and how authors can make their mark

And there was the obligatory drinking of beers. Tonight’s choices: Boulevard’s Rye-on-Rye, Left Hand Milk Stout Nitro, and a Hopulent IPA by Epic Brewing

The Books & Beer Hangout is broadcast live every Thursday night at 6P/9E as a Google+ Hangout on Air and on YouTube Live! Circle ePublish Unum on Google+ to watch live, and to join The Books & Beer Hangover right after the show to chat with hosts and participants live!

Can’t see the video embedded above? Download the video or watch it on YouTube.