Nathan Lowell is an author who has been around the block. Ten-ish books available, with ~100,000 units sold, millions of audio episodes downloaded, and countless rabid fans. He’s recently had a reality-check with a publishing house and finds himself back in the self-publishing saddle. And it’s going to work out OK. Very OK, actually. Find out why on this episode of The Books & Beer Hangout!
- From self-publishing, to publishing house, and back again
- The appeal and lure of traditional publishing
- Dealing with the stigma of self-publishing still valid
- The importance of knowing what’s in your contract, and what you should fight for
- The downsides of self-publishing… may not be as bad as you think
- Why you shouldn’t be tempted by offers of editing and cover art by publishers
- The fallacy of mass marketing (offered by publishers) and the power of micro-marketing (that the authors can do)
- The power transparency and openness between author and audience
- Why Nathan doesn’t see ANY upside in going with a publishing house right now
- His advice to authors that embrace self-publishing to make even more money.
The Books & Beer Hangout is broadcast live every Thursday night at 6P/9E as a Google+ Hangout on Air and on YouTube Live! Circle ePublish Unum on Google+ to watch live, and to join The Books & Beer Hangover right after the show to chat with hosts and participants live!