Nathan Lowell and Debora Geary discuss their unconventional yet highly successful approach to book publishing. We covered what they’ve learned not to do and what they still continue to do. It’s important to know the rules before you break them, even if our guests got lucky in the process. Here are the items we covered in 25 minutes on this episode of The Books & Beer Hangout:
- The challenge of breaking the rules but getting everything right
- Why some authors focus on the wrong things when thinking about “the rules”
- How you can avoid common tropes, yet still tell a great story
- The beauty of writing worlds in which people want to live
- Learning from your mistakes, and learning what writing rules to follow
- Dealing with reader feedback when you break your own rules
- OK, dealing with Jeff’s feedback when Nathan breaks a rule. This will take a while.
- [time passes]
- [more time passes]
- Making sure you meet you readers’ expectations, or as Deborah calls is; delivering happy endings
- What to do when readers can’t find your book on every marketplace
- Unconventional approaches to marketing your books — and yourself
- Care and feeding of your loyal readers
- The folly of trying to be everywhere to a million people
- Why it’s better to be in front of the 50,000 who want to read your work
- The wisdom of “a thousand true fans” and value of word of mouth marketing as an author
- Misconceptions every new author should know and avoid
And there was the obligatory drinking of beers. Tonight’s choices: Territorial Reserve Wild Wheat Wine Ale and Stone Brewing’s 10th Annverisary Ruination IPA. Turns out our guests weren’t so much into the beer drinking. That’s OK. We are.
The Books & Beer Hangout is broadcast live every Thursday night at 6P/9E as a Google+ Hangout on Air and on YouTube Live! Circle ePublish Unum on Google+ to watch live, and to join The Books & Beer Hangover right after the show to chat with hosts and participants live!