As the competition among marketplaces increases, we’ll see more wooing of top authors with promotional offerings, higher revenue share, and other specialized support. But that often comes with the price of exclusivity. Many authors have opted for Amazon’s Kindle Select program, and enjoyed great benefits. But as a growing number are discovering, limiting to only Amazon Kindle publishing is limiting, indeed.
Read Ed Robertson’s excellent examination of the declining nature of exclusive digital publishing deals with marketplaces for more insights.. Not only does he use his own books and experience with Amazon Kindle publishing as an example, but he also contrast that with changes some higher-profile authors are reporting.
The results are telling. Authors must decide if the additional incentives offered with an exclusive arrangement with a single marketplace are of greater value than the increased exposure that comes with multiple channels. And that equation changes on a near-continuous basis as the marketplaces mature.
In the long run (and without knowing the specifics of your publishing goals,) we take the long view: Exposure will probably beat out exclusivity. But with all things, YMMV.
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