Being online and engaged in social media is more than just an activity for your spare time. Authors who build their digital following not only raise their personal visibility but create a powerful network they can use to promote their work. Facebook, Twitter, Google+, and your personal blog are just a few of the tools out there that you should be considering:
Some authors are realizing that this social aspect of their work can be a powerful engine: Earlier this year, author John Green — who writes fiction for young adults — showed that it is possible to hit number one on the bestseller list with a book that hasn’t even been published yet. He was able to do this in part because he had already spent the past couple of years building up a following on Twitter (where he has over a million followers) and on YouTube, where he posts clips of himself reading from his books. The simple mention of a sequel to a book was enough to push it to the top of the bestseller list.
And this doesn’t mean you can just post junk – you have to have a plan for your social media strategy just like you have a plan for your book!