EPU – I think it’s a fair statement to say you are an expert first and an author second. Do you simply “write what you know”, or do you go out of your way to know things that are worthy of writing about?
CCC – I write what I know.
Looking at Content Rules as an example, I’ve been creating content my whole life and have consulted on many huge projects for clients. I’ve never thought, “Hmm, I better learn how to do ____ so I can write about it.” That isn’t how I’m wired.
That being said, I do like to stay on the cutting edge of technology and business. I’m definitely an alpha adopter who wants to be the first to play with a new site, gadget or strategy so that I can advise my clients and speak to my audiences about them.
EPU – What were your opinions of the promotional support you received from your publisher? Was it more or less what you expected? And what, if anything, did you do on your own in support of Content Rules?
CCC – Listen, what a publisher does for you is print the book and put it on shelves. That is the blunt and honest truth for a first time author like I was.
Everything else was up to Ann and me as the authors of the book. We had to find the book tour stops, schedule them and make them happen.
Now, I don’t want to sound like I’m being harsh on my publisher. Anytime I needed something, I could ask them for it and they’d try to make it happen. But, unless you are a big time author then they are not going to be flying you around the country to do a book tour and spending lots of money on ads and publicity for your book.
I learned quickly just how much time, effort and money it can cost you to market your own book. Beware! *laugh*
EPU – Your status as the nicest, most approachable person on the internet is well documented. But surely sometimes you must deal with the occasional… asshole. How do you deal with negative feedback or dissenting opinions?
CCC – I may be a nice guy, but I have no patience for anyone that is a jerk, asshole or overly cocky troll.
Anyone online has to develop a thick skin if they want to survive and thrive. I’ve certainly done so.
I engage with them because I love a good, constructive argument. If it becomes apparent that they are nothing more than a troll or someone who likes to stir things up only for the sake of doing so I ignore them. My rule is to never feed the trolls.
EPU – With the success of Content Rules, you’re obviously going to be writing another book. How’s it coming along?
CCC – I’m currently writing it. Still waiting on a few details to iron out before I share the title, but it’s progressing.
It is going to be a big shift from Content Rules. Listeners of my podcast, Managing the Gray, will see a very familiar vibe with the next book. It is going to be a mix of motivation, leadership and advice that anyone can use to be more successful. If your readers want a sneak peek at one of the major themes in the book they should check out PassionHit.tv where I’m posting interviews with people that is part of the research for the book.
C.C. has a completely reproducible business model. Be on top of your game, write about it, and then spread the word. It’s not rocket surgery, but it seems to be an alien concept to many writers. Thanks, C.C. for agreeing to be a part of our Author Profiles.
We’ll be posting a new Author Profile each month. Know an author that’s doing something special in the digital space we need to feature here? Drop us a line and tell us why. We love learning about new digital publishing success stories!