Amazon’s @Author provides digital authors incredible fan access

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Authors who are hoping to go digital but never have to interact with their fans got some bad news from Amazon.com last week. They are creating a way for readers to ask questions about specific passages in the books they are reading:

The new program, called @author, lets Kindle users highlight a passage and then ask the author a question about it via their Amazon author page or Twitter. Only questions as long as 100 characters can be asked from within the e-book itself, but more in-depth curiosities can be posted to the author’s official page on Amazon.

Of course, only a handful of questions will actually be answered directly by authors, but other readers are free to chime in and offer their take. If the writer does respond, readers will be notified by email.

via E-Books Get More Interactive With Amazon’s New Author Q&A Feature.

Authors who ignore the feature could find themselves entirely left out of incredible discussions around their work, and missing a fantastic opportunity to connect with readers and turn them into fans.

Savvy authors can use this as not only a nice way to give a reader a thrill by talking with them, but also a source of invaluable insight into what characters, plot points, ideas, and passages are making an impact. This could be a gold mine of information and a powerful way to build a fanbase that helps promote your work to others.

This is just getting rolling, but you can see notices of participating authors on Amazon’s @Author Twitter account.

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